Overview: 

Walt Disney Studios Canada (WDSC) is a Toronto-based marketing group as part of The Walt Disney Company Canada Ltd.  This opportunity will involve establishing a heightened marketing and brand presence and help to execute publicity and promotion strategies for theatrical and streaming releases for the Disney brands Disney Animation, Disney Live-Action, and Pixar Studio titles within Canada, while collaborating effectively with U.S. based functional groups. 

 

Status: 

Full Time  

 

Responsibilities: 

Provide support and execute the publicity and promotions strategy for all Disney theatrical and streaming releases in Canada 

Provide support and execute strategic media outreach/targeted pitches for all theatrical and streaming releases, including press days (in-person and virtual), long-lead coverage, first-look opportunities, trailer premieres etc. 

Assisting with press/influencer travel coordination, virtual junkets, set visits, Canadian PA tours, and other press events including, but not limited to, film festivals, events and conventions 

Provide support on securing media partners, new and creative 3rd party outreach, partnerships, and building screening programs across Canada 

Build & maintain strong relationships with national and local media (broadcast, print, digital, radio, bloggers) to generate optimal coverage of our titles, both theatrical and streaming 

Assist with the managing of press lists and communication 

Execute press releases to support the premieres of trailers, creative, XM initiatives and other content 

Support the WDSC social media channels with publicity initiatives 

Attend & help coordinate press and promotional screenings as well as other key events 

Create and manage online ticketing programs for promotional screenings 

Creation of top line reports for each priority title 

Build publicity reports & track coverage, including circulation of daily breaks and reviews 

Support special marketing projects as directed 

Support the Director and Manager with a variety of duties and projects as directed 

 

Requirements: 

Minimum 1-2 years of publicity experience/internship within the film or entertainment industry 

Good working relationships with the Canadian film & entertainment media (broadcast, print, digital, radio, bloggers) 

Demonstrated knowledge and enthusiasm for film, the entertainment industry, the arts and pop culture in general 

Excellent organizational skills, detail oriented & superior written abilities a must 

Ability to prioritize, multi-task, work under pressure, and meet deadlines with minimal supervision 

Creative, resourceful & possessing superior research skills with a demonstrated ability to take initiative & problem solve 

Enthusiastic, hard working with excellent interpersonal and communication skills  

Experience working with talent and their representatives is a plus 

 

Education: 

Completion of a Public Relations degree or equivalent  

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The Walt Disney Company

Walt Disney Studios Canada, a Toronto-based marketing group, seeks a full-time Coordinator, Publicity & Promotions with a Public Relations degree and 1-2 years of experience. The candidate will execute publicity and promotion strategies for Disney releases in Canada. Benefits include working with a renowned company and collaborating with U.S. based functional groups.

Coordinator, Publicity & Promotions

Summary