Haier Europe is a leading provider of smart home solutions, delivering innovative and connected appliances across several European markets. As part of Haier Smart Home, the world’s No.1 company in major appliances, Haier Europe is headquartered in Vimercate, Italy.
With a strong portfolio of premium brands, including Haier, Candy, and Hoover, the company designs and manufactures a wide range of high-quality domestic appliances —driven by cutting-edge technology, energy efficiency, and a user-centric approach. Committed to an IoT-driven ecosystem, Haier Europe is shaping the future of smart living through connectivity and innovation.

Guided by the Haier Attitude values of Entrepreneurship & Innovation, Zero Distance, and IoT & Ecosystem Thinking, Haier Europe fosters a culture where its people are the driving force behind its success. The company is committed to delivering exceptional solutions to users, with a focus on excellence and innovation in the ever-evolving world of smart home technology.
Through continuous investment in research and development, Haier Europe aims to provide consumers with connected experiences and scenarios, aligning with its mission to be the first IoT ecosystem and offer smart home solutions that meet the needs of modern living.